Social reading


Beyond Bullet Points: Using Microsoft® Office PowerPoint® 2007 to Create Presentations That Inform, Motivate, and Inspire by Cliff Atkinson. Microsoft Press, 2007

The Cluetrain Manifesto: 10th Anniversary Edition by Rick Levine, Christopher Locke, Doc Searls, David Weinberger, McKee Jake.  Basic Books; 2009

Digital Body Language by Steven Woods. New Year Publishing, 2009.

Groundswell: Winning in a World Transformed by Social Technologies by Charlene Li and Josh Bernoff. Harvard Business School Press, 2008.

Inspire!: Why Customers Come Back  by Jim Champy. FT Press, 2009.

Long Tail, The, Revised and Updated Edition: Why the Future of Business is Selling Less of More by Chris Anderson. Hyperion, 2008.

Magic Numbers for Sales Management: Key Measures to Evaluate Sales Success by John Davis. John Wiley and Sons, 2006.

Sales 2.0 by Anneke Seley and Brent Holloway. John Wiley & Sons, Inc., 2009.

The Science of Sales Success: A Proven System for High Profit, Repeatable Results by Josh Costell. AMACOM, 2003.

Social Media Is A Cocktail Party: Why You Already Know The Rules Of Social Media Marketing by Jim Tobin and Lisa Braziel. CreateSpace, 2008.

Stealing MySpace: The Battle to Control the Most Popular Website in America by Julia Angwin. Random House, 2009.

Strengths Finder 2.0 by Tom Rath. Gallup Press, 2007

Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust by Chris Brogan and Julien Smith. Wiley, August 2009


Best job in the world ad fake revealed, Arjun Ramachandran, January 19, 2009.

Google's Search Engine Optimization Starter Guide, Version 1.1, published 13 November 2008.

How poor metrics undermine digital marketing - McKinsey Quarterly

How to Attract and Influence People on Twitter – The Ultimate Twitter Resource

Most Dangerous Search Terms – a list of search terms which return malware sites most often.

Sales 2.0: How Will It Improve Your Business? The future for sales is here. Are you ready for it?, Pelin Wood Thorogood and Gerhard Gschwandtner, November 25, 2008.